REBRAND STORY

REBRAND STORY

22 Jun 2022

In December 2019 we opened the doors to our brewery & Taproom,, however we could never have envisioned the 2 and half years that were waiting round the corner. We became a brewery forged in the toughest times our industry has ever faced, and that has shaped our story.
 
We created closer links with our community who supported us through tough times. We got in touch with our local flora and fauna and honed our processes and knowledge to be better brewers with a smaller footprint on our community and our planet. Undoubtedly we came through that process shaped by the journey and ready to make the most of the time we’ve missed. With that in mind it was time for a new look. Our initial branding feels like it belongs to a bygone era, we now know who we are and our sense of place. We wanted to find an illustrator who could bring that to life across all our branding, to portray our sense of humour that saw us through the dark times. We feel we’ve found that in illustrator Inga Ziemele. Her art is surreal, adventurous and full of beauty, skill and mischief. We feel it’s a partnership that will give us a fresh new sense of identity and will be a better representation of who we are and what we make. 

The core range consists of Krankie our beloved Iron brew sour, Zorc golden lager, Oona a soft and pillowy NEIPA, Skoosh our session IPA (previously known as Exale pale) and finally Dinky our micro IPA- small but mighty. All Exale beers include a spotify playlist and tongue in cheek food pairings, as we've always felt these things go hand in hand with beer..

We hope you love our new look as much as we do. Welcome to our world.


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